About us
We are a goal-oriented team of professionals with wide experience in the beauty and new technologies markets in Central and Eastern Europe. We use this experience to deal with both markets separately or together, bringing a creative and flexible approach to the table.
About us
We are a goal-oriented team of professionals with wide experience in the beauty and new technologies markets in Central and Eastern Europe. We use this experience to deal with both markets separately or together, bringing a creative and flexible approach to the table.
We meet our client’s demands by using objective data and our decade’s long experience in the field to extrapolate new trends and prepare effective strategies for our clients. Whether you just want to set foot on the Polish market or are already an established brand and want to widen the scope of your activities or enter other markets, we can help you to assess your unique potential, tweak your performance and take your company to the next level so that it becomes a lasting success story.
Business planning and market penetration
Depending on the contract and the level of engagement our clients require from us, we offer different levels of services.
Market research
Using the latest data, our experience and our contacts in the sector to get first-hand information, we provide our clients with the latest market trends and the right information, together with our professional recommendation, to make an educated decision about which should be their next business steps.
Business plan and funding
Once a decision has been made, we can take charge or prepare a comprehensive business plan for the next three years. Should our clients so wish, we can also deal with getting private and national and European funding.
Marketing and commercial strategy
Thanks to our experience and partners, together with the business plan, we prepare a marketing and commercial strategy to reach the break-even point in the shortest period of time.
Account management
In agreement with our client and together with our partners, we can take care of PR and communications activities, the recruitment process, accounting and HR policies and logistics.
Business development
For those companies who are already in the market but want to reach the next level and need help, we offer a wide variety of services.
Financial evaluation
Before taking any other step, it is necessary to analyze the financial possibilities and necessities (if any) of the company to be able to further assess the feasibility and scope of expansion.
Assessment of potential
In our experience, many companies decide to expand their activities nationally or internationally without planning and analyzing their real potential. In most cases, this leads to failure. To prevent this from happening, together with the financial evaluation, we analyze with our clients which are their goals and whether they are realistic having on account the current state of the company. We prepare and assess the steps to reach those goals.
Strategic alliances
To reach our goals we need reliable partners from different sectors. Once we have analyzed the potential of the company and identify the strategic goals and the steps to reach them, we take care of finding the right partners to get there: funding, PR and communications, IT, non-competitive and synergic companies of the same sector.
Hiring and training management and support staff
If during our assessment we identify the necessity for new hires and training, together with our partners we can provide these services or recommend the right companies for the task.
Sales and channel diversification
For those companies that are mono-channel and want to diversify, we can guide them step by step so that they can become multi-channel, introducing them to potential strategic partners and creating, together with our partners, the right IT tools required for this task.
Implementation of new technologies and processes optimization
To be able to compete in a fast-changing environment, companies must adapt to new technologies and use them to maximize their potential. Furthermore, bottlenecks must be identified and dealt with, which implies that processes analysis conducive to their optimization is necessary. Because of our formation, experience and contacts, this is one of our strongest points.
Public Relations
We are focused on getting mentions of a person, company or other organization placed in the media, namely press, radio, television and the internet.
Press
Working with the media is all about relationships. We maintain active working contacts with a variety of editorial teams and understand what makes journalists tick. Our goal is to position our client's brand in the best light possible across a large audience. We develop appealing press releases and place our client's experts in the right spot to ensure the proper presence and perception of our client's brand in the press.
TV
Getting our client's brand television exposure can be a complicated process. Where do we start? Who do we contact? What do we talk about? We know the media industry inside and out and have a solid list of resourceful TV station connections. We’ll put our client's brand in front of thousands of viewers so it can show about the next big thing going on.
Social Media
Management of social media profiles
We support our client's social media presence on sites such as Twitter, Facebook, LinkedIn, Snapchat and Instagram by creating and managing its profiles.
Advertising campaigns in social media
We connect our client's business to thousands of potential customers. Our social media advertising services allow us to leverage one of the most cost-effective and targeted forms of digital advertising available today.
Cooperation with opinion leaders on the internet
We contact online influencers to maximize our client's online presence and increase its brand awareness.
Media planning and purchasing
Media planning and purchasing (internet, press, TV…)
We take our client's advertising efforts through every stage of the media planning process: from defining goals and budget to targeting its audience and selecting the best media placement.
Advertising campaign: from idea generation to implementation
With our comprehensive services, we can design our client's ads and place them in the most effective media outlets.
Promotional campaigns and sales support
PR is a sales job. We design promotional campaigns that draw attention, generate interest, stimulate desire and convince the intended audience to take action.
Events
We organize events that directly target particular audiences. During conferences and workshops for journalists, we discuss relevant issues and topics and help them create further content for media placement. We can execute a wide range of events, such as exhibitions, product presentation, promotions, open days or conferences. Services include location finding, audience research and invitations, presentations and event logistics, speaker research and booking, press invitations and lobbying, moderating and post-event coverage. Furthermore, if our client needs a professional photo session, we can take care of this too.
